For several generations the Santori family had been making wine in Tuscany, Italy. In 1970 after graduating college from UC Berkeley, John Santoris interest in wine began to grow and thus he embarked on his own chapter of Santori Wines in the States.
With wanting to keep the true roots of his wine alive he wanted to have a very prominent feel of Italy on his labels. I illustrated a Commedia dell'arte mask that captures that very sprit John wanted to share with his friends, family and customers.
Work includes, hand-drawn mask (crosshatch), Santori logo, front and back wine label, pre and post production.
Images: Santoriwines.com